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Technology

How Machine Learning Identifies Ideal Customer Profiles in B2B Marketing

Over the years, the traditional method of figuring out which company is a perfect customer base that can benefit from a product or service...
Resource

B2B Sales Success: Navigating the Customer Journey

B2B sales success depends heavily on understanding how your business customers progress through their purchasing journey. The B2B sales process differs from B2C because...
Marketing

Why Modern B2B Marketing is More About Technology

Marketing used to be an act of storytelling and theatre. The marketing leader’s job was to charm the room, win the pitch, and trust...
Tips

Interactive Content Strategies for Demand Generation Services That Engage and Convert

If you are exploring ways to attract, engage, and convert high-quality leads, you already know that static marketing methods no longer work. Today’s buyers...
Tips

Six Ways To Increase The Customer Satisfaction For Your SAAS Platform

In today’s technological age, competition has increased significantly. Small and big businesses are trying to woo new customers and retain existing ones. It has...

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