Clueso, an AI video creation startup, announced on October 13 that it has raised $10 million in Series A funding led by Dharana Capital. The company plans to expand its enterprise business and develop AI agents that help organizations create, edit, and maintain video content.
Founders Future and Neotribe Ventures joined as new investors, alongside existing backers Y Combinator and f7 Ventures. The round brings Clueso’s total funding to $12 million. According to the company, more than 80% of the new capital came from existing investors.
Key Summary
- Clueso raised $10 million in Series A funding led by Dharana Capital, bringing its total funding to $12 million.
- Existing investors contributed more than 80% of the new capital, according to the company.
- More than 1,000 businesses use Clueso, including Atlassian, Zendesk, and Gainsight.
- Its AI agents help automate video production, from capturing software workflows to editing and refreshing content.
- The funding will support enterprise expansion, improved AI capabilities, editing tools, and integrations.
Automating Business Video Production
Founded in 2023 by Akash Anand, Prajwal Prakash, and Neel Balar, Clueso focuses on video production for business needs, including product tutorials, customer education, employee onboarding, and internal training.
Its approach addresses a recurring operational problem: producing instructional videos takes time, and software updates can quickly make existing recordings outdated.
Clueso says its computer agents can navigate software interfaces, perform workflows, and capture footage. Its production tools then help generate scripts, voiceovers, motion graphics, captions, and edits. Teams can make further adjustments through a browser-based editor.
The company also says its platform can rerun workflows and refresh videos when products or processes change. Reusable brand standards help maintain consistency across voice, visual style, and localization. An MCP integration allows compatible AI assistants to create, edit, and manage videos through Clueso. These capabilities are described in the company’s funding announcement.
Customer Adoption and Reported Results
Clueso says more than 1,000 businesses use its platform, with customers including Atlassian, Zendesk, Gainsight, Seismic, and Ironclad.
The company reports that customer teams have achieved productivity gains exceeding fivefold and reduced video production costs by 80%. These figures are company-reported and have not been independently verified for this article.
Customer statements accompanying the announcement describe applications in learning and support. Atlassian’s customer learning team highlighted the ability to turn rough material into polished videos, while Zendesk described using Clueso for internal and customer-facing educational content.
The testimonials provide examples of how organizations use the platform. However, they do not establish typical results across its customer base. Production savings will depend on factors such as video complexity, review requirements, and the amount of existing content a business maintains.
Competing in Enterprise AI Video
Clueso operates in a crowded market spanning traditional editing software and newer AI video platforms. Competitors include Synthesia and Guidde, alongside established tools such as Adobe Premiere Pro, Canva, and Camtasia, according to Forbes’ coverage of the funding.
Synthesia illustrates the funding gap between Clueso and larger rivals. In January 2026, the London-based company announced a $200 million Series E at a $4 billion valuation, led by Google Ventures. Founded in 2017, Synthesia says its platform is used by more than 90% of Fortune 100 companies.
Although Synthesia is widely associated with AI avatars, the competitive distinction extends beyond avatars versus software agents. Its funding announcement also outlined investment in conversational agents for organizational learning and knowledge sharing.
Clueso’s emphasis is on automating production around product information and workflows. Its opportunity will depend partly on how reliably those capabilities reduce the work required to create and update useful business videos.
Funding to Support Enterprise Expansion
Clueso plans to direct the funding toward enterprise sales and marketing, further development of its agent capabilities, expanded editing features, and integrations with systems containing company and product knowledge.
For business customers, those integrations could help connect video production with the information employees already maintain elsewhere. Their practical value will depend on implementation, accuracy, and the review processes needed before content reaches customers or staff.
The funding gives Clueso additional resources to pursue that opportunity, but investor participation alone does not establish its commercial performance. Revenue growth, customer retention, and the reliability of automated production remain important measures of progress.
As competition expands, Clueso’s next challenge is to demonstrate that its platform can consistently keep business video content accurate, useful, and economical to maintain.
