You want to boost your site’s rankings in the leading search engines. But how can we achieve this feat using our social media presence? Search Engine Optimization (SEO) considers content to be king. Hence, the content shared on different platforms is likely to influence your optimization efforts. Approximately, 68% of all online experiences tend to start with using search engines. Implementing best practices on diverse platforms is sure to impact factors affecting your search rankings.
7 ways Social Media influences your optimization efforts
1. Posts that help drive traffic to your site:
Site traffic is a major ranking factor for search engines. Regular posts on different platforms can help grow your site traffic. As viewers share your posts and content with followers and friends, they boost your rankings. More content views will mean more visits to your site and more conversions. Ensure you post only relevant, value-based content. It should be engaging and visually appealing. Top-quality content can help generate engagement actions, leading to shares and greater site traffic.
2. Profiles ranking in search engines:
Profiles are not present on the platforms they are created on. Branded search engine results contain them. At times, they are also visible and listed on the search engine’s first page. Capitalize by developing and optimizing profiles and increasing your search engine visibility. Think like your users and determine what terms they would use to search for your business. Ensure the information provided and the content shared manage to represent your brand well. It should provide your viewers with a clear idea of your business and objectives.
3. Affects local search engine optimization:
Your business will have a name, contact number, and address. This is crucial, especially for local search rankings. Consistency in this key information across diverse profiles is necessary. Only then will Google find your business to be more credible and reliable. This, in turn, boosts local search rankings. Geotag stories and/or posts wherever possible to enhance local visibility. Profile reviews attract local customers. Devise viable SEO
4. Platforms that act as search engines:
Different platforms have search functions that are robust. It acts as a viable, valuable search engine. Interested people can come across your page, profile, events, and content. Use diverse SEO tactics to optimize content and profiles with relevant keywords. This helps improve brand visibility in such searches.
5. Google’s current and future predictions:
Social platforms, according to Google, are not likely to influence your optimization efforts directly. However, this aspect might change in the near future. Therefore, carry out your best SEO practices and do not stop at any time. Search engine algorithms tend to evolve continuously, and hence, no one can say what the future holds. Your efforts should be in the right direction and benefit your business, both indirectly and directly.
6. YouTube effect on optimization:
Search engine results favor YouTube videos and give them high rankings. Hence, they deserve special mention. To rank higher in search engine results, Google should find your YouTube videos more relevant and popular. The reason is that Google owns YouTube. The latter is the world’s second-largest search engine, only after Google. Hence, you should optimize your videos and YouTube channel for optimization.
7. Optimization should not be restricted to only Google:
Google states that social signals are not facts in their search algorithms. However, others, like Bing, use social signals actively. The latter has a fair market share. Great SEO tactics tend to impact your site’s ranking on different search engines, not just Google. So, plan your optimization strategies accordingly.
The above are the things that you need to know and follow to develop SEO tactics. Understand that social media has an effect on optimization. Hence, act wisely to benefit from it.
